• Who are your present and future customers?
  • How do you understand your customers’ needs and preferences?
  • generate your unique values in blue oceans
  • communicate your specific values effectively
  • align your value proposition with your company goals

“Technology cannot solve the problem if it is not adopted by those who need it”

“Not solving a market need was cited as the No. 1 reason by 42% of the startups that went out of business”

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